During the depths of War War II, Sir Winston Churchill famously said to the boys at Harrow:
“Never give in – never, never, never…”*

In the daily battle of business, I tell my team: “Sometimes you have to give in a little. Business is all about giving. But never give UP. Have patience. Be prepared. Be creative. Wait for the right moment. Then seize it." Jockey Calvin Borel in the 2007 Kentucky Derby demonstrates precisely what I mean. It's Street Sense. Watch and learn:



Don’t always play the favorite.
When Calvin Borel steered his steed from 19th place to seven lengths ahead of the pack, people said his horse was amazing. But, hey, sometimes it’s the jockey. Look what Borel did this year on a 50-1 shot:



Moral to clients looking for the right partner to steer them ahead of the pack: don’t compulsively pick the favorite. Choose a distinctive, smartly managed team who will give you everything they’ve got; and never give up!

* “Never give in – never, never, never, never, in nothing great or small, large or petty, never give in except to convictions of honour and good sense. Never yield to force; never yield to the apparently overwhelming might of the enemy.”
Sir Winston Churchill, 1941 Speech at Harrow School