The portal is designed to celebrate American Ballet Theatre's 75th Anniversary Season with a timeline of milestones, video remembrances, luscious current and archival photography. The site continues to generate praise and interest, promoting current ticket sales in the process.
This is a responsive design site that looks equally wonderful on desktop, tablet device or mobile phone. Please have a look
Credit goes to designer Mildred Lalica, programmer Nico Marcellino and ABT staffers Stephanie Rainess, Kristen McGuire, Dan Casatelli, James Timm plus videographer Kevin Frech who all collaborated seamlessly to develop the superb content.
For our strategy, logo identity and videos produced for Pope Francis' historic visit to New York, AD Lubow was awarded a special medal by Timothy Cardinal Dolan. His Eminence wrote:
It's a model of just how much you can do with existing imagery and lyrical writing.
Due to heavy security, the line to get into the Pope Francis "Journey of Faith" event and Mass at Madison Square Garden stretched down to 22nd street and then snaked up again weaving through and around each city block. We entered the line at 2:30 and got through security at 6pm. Along the way.... plenty of New York humor and a touch of the supernatural on this perfect Indian Summer day. A woman looked up and said: "Look, a rainbow; and it looks like a smile. Strange weather we're having." A young, burly 25-year old cop instantly shot back: "Lady, if you think that's the weather, you're on the wrong line!!"
In his first homily as pontiff, Pope Francis wrote: “Journeying: our life is a journey, and when we stop moving, things go wrong. Always journeying, in the presence of the Lord, in the light of the Lord…”
When invited to formulate an identity and theme line for Pope Francis’s visit to New York — a city built on the strengths inherent in diversity — we noted another of Pope Francis’s writings: “When everyone allows themselves to be guided by the Spirit, they learn to treasure variety rather than letting it become a source of conflict.”
Our plan welcomed Pope Francis back to the Americas, offering him a living pulpit — New York City — from which to extoll the virtues of Christ’s teachings on tolerance, love, brotherhood and hope. After all, we reasoned, the Pope’s trip is not only about family; it’s about the family of man. What message, at this juncture in history, could be more critically important? And what city on earth has been a better model of diverse peoples living and working together than New York?
Toward that end, we offered the theme line:
FRANCIS, OUR POPE
A JOURNEY OF FAITH
THROUGH THE HEART OF NEW YORK
The dove reflects a faith—and a city—soaring: empowered by tolerance and understanding and heralding peace and love.
We also produced several videos including a short piece about the history of the Archdiocese of New York shown as an important part of the Pope Francis’ Mass at Madison Square Garden. AD Lubow is humbled to have been chosen from among many fine firms to contribute to this historic event. Special credit to designer Mildred Lalica and the entire team.
To see how an academic strategic plan can be "re-imagined" into a lush and lively mobile and desktop website see the Friends Seminary's "RE-IMAGINING THIS PLACE CALLED SCHOOL" designed by Nico Marcellino and John Galayda.
Here’s the other difference: Misty Copeland is a brilliant student. She’s let herself be mentored by the likes of prima ballerina Allessandra Ferri; and be discovered and brought along in good time by ABT artistic director, Kevin McKenzie. She acknowledges with her genuine warmth and loving smile every mentor she ever had. She hugs and kisses her dearest ones at the end of her triumphant Swan Lake Met Opera House debut.
According to Steve Jobs, Picasso had a saying: “Good artists copy. Great artists steal.” Perhaps, then, in an effort to make a point about the value of simplicity to short-form video, it’s OK for us take a cue from the front page of the Aug 11 New York Times. The article described how Apple University likens the 11 lithographs that make up Picasso’s “The Bull” to the way their company strives for reduction and simplicity in its smartphone designs.
So go ahead and accuse us of copying or even stealing from Jobs and Picasso, but please have a look at our above short-form on "keeping it simple."
And do read: Simplifying the Bull: How Picasso Helps to Teach Apple’s Style.
Remember: "Say less. Tell more.®" See what we mean. Have a look at our sizzle reel.
I hadn't attempted to relocate the foxgloves into my enterprise. (If I had, they surely would have been uncooperative and died.) I hadn't poisoned the garden with pesticides. Instead, I let nature patch in its own corrective code.
What's the business metaphor? Give every member of your organization space. Let it all happen. Then take note. From the Beatles to the beetles: there will be an answer; let it be.
We've long been interested in the idea of multimedia books. We see great potential for clients in health care, education and the arts to tell a richer story or teach a more inspiring course, with text, music and video combined.
Here's a nice example of a children's book we created that explores the value of pretending. It's a bedtime story that also sings. See "Don't Worry! I'm Just Pretending" on the iTunes iBookstore
"This is such a special, fanciful, beautiful book bound to be a classic." – Christen Pollock, President & CEO, edBridge Partners