According to Steve Jobs, Picasso had a saying: “Good artists copy. Great artists steal.” Perhaps, then, in an effort to make a point about the value of simplicity to short-form video, it’s OK for us take a cue from the front page of the Aug 11 New York Times. The article described how Apple University likens the 11 lithographs that make up Picasso’s “The Bull” to the way their company strives for reduction and simplicity in its smartphone designs.



So go ahead and accuse us of copying or even stealing from Jobs and Picasso, but please have a look at our above short-form on "keeping it simple."

And do read: Simplifying the Bull: How Picasso Helps to Teach Apple’s Style.

Remember: "Say less. Tell more.®" See what we mean. Have a look at our sizzle reel.