Friday, November 5, 2010
The Story of ABT's Nutcracker at BAM— a Real, Multi-Media Page Turner
We invite fans of American Ballet Theatre, the Nutcracker and truly engaging social media to see the e-book created for the company’s upcoming world premiere production at Brooklyn Academy of Music.

This charming interactive booklet contains behind-the-scenes stories, backstage profiles, a performance calendar, details on opening night festivities and more.

There are videos on the brilliant choreographer, Alexei Ratmansky and designer Richard Hudson. And you really have to see the the spotlight on young Catherine Hurlin who will play Clara.

The e-book includes a toy box full of cutouts and coloring and electronic jigsaw puzzles. And to leave you with a great taste in your mouth, there is a section called Sweet Treats with dessert recipes from ABT dancers. Don’t miss Misty Copeland’s Pumpkin Upside Down Cake.

Please do share this delightful e-book with all your friends and family. It is, after all, a fantastic holiday tweet.

See it here:
www.abt.org/nutcracker

Kudos to our multimedia designer Nico Marcellino and ABT’s Deirdre Hoetmer for all their hard work and creativity. And special thanks to Peter Ilyitch Tchaikovsky.

See the superb review of the e-Book on About.com: http://performingarts.about.com/b/2010/11/08/a-nutcracker-promotion-fit-for-a-storybook.htm

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