The thrill of young talent discovered


Natalia Osipova at her ABT debut at the Met Opera House.

Last week, Natalia Osipova made her debut with our client, American Ballet Theatre. What a thrill to witness talent like this for the first time. She can act. She can dance. She can fly! The audience gasped for breath at every leap. Osipova has everything— excitement, grace, wit, feeling. Her hands can move like a ripple in a pond; her arms like the wind in a wheat field. They look like painted music. She’s a gymnast and virtuoso musician all at once. What a joy to watch her every movement — from whimsical to sublime.

Alastair Macauley of The New York Times wrote: “During the intermission of Saturday evening’s “Giselle” at the Metropolitan Opera House, a woman approached me while I was talking with a friend over coffee. “I just have to ask,” she said, “is it always this wonderful?” I asked if she had seen “Giselle” before. As if to explain that the answer was no, she said, “I’m from Nova Scotia.”

In appreciation of youth and pure talent, we point you to this rare clip of Osipova as just a student of 17 with Boshoi Ballet Academy. She’s come along way since then. But, have a look, and raise a glass to the miracle of great artistry at its wondrous outset.




Youth not just on stage, but in the audience
On the subject of youth and beauty, here’s a marketing assignment for ABT we at AD Lubow quite enjoyed. It’s for the 18-29 Club. The offer is: if you’re 18 to 29 years old, you can buy a ticket for $18 to $29.

Work your way through the promotion to have a look at the virtual book we designed as an introduction to this year’s ABT season. It’s a real page turner. Enjoy.

Youth not just in the audience, but on our staff
AD Lubow media strategist, Cynthia Lugo recently gave a presentation on Google Grants to Emerging Leaders of New York Arts (ELNYA), an NYC-based group that explores new ideas, best practices and challenges in the field of arts management.

Part of the Arts & Business Council of New York, ELNYA’s membership includes young arts administrators under 35 from some of the most dynamic and innovative arts organizations in New York City.

The event was a great success and generated a lot of interesting dialogue on how to construct and sustain an engaging online presence on all platforms, from Google to Facebook to Twitter.

Labels: ABT, American Ballet Theatre, Arts Management, Online Marketing

See the About.com interview with Arthur Lubow on the uses of Podcasting in Marketing.

Labels: Podcasting