Light is brighter when contrasted against a neighboring darkness.
White is whiter when described as “Whiter than new snow upon a raven’s back.” *

And the desperation of homelessness is darker when contrasted against the warm comfort of a tree-lit living room — as in this ad created by our staff for Catholic Charities of New York.**

See how the ad comes to life in this animation:
www.catholiccharitiesny.org

Season’s Greetings.

*Shakespeare, Romeo and Juliet
**Print design by Mildred Lalica. Flash animation by Nico Marcellino