With all the confrontational craziness in political communications these days, our concept of “fervent moderation” is working for clients as diverse trade unions and bankers associations. (U.S. Congress and talk show hosts, take note.)

Our transit campaign for DC 37-AFSCME/AFL-CIO powerfully articulates the union’s case against privatization of public services. But it does so with a positive, win-win message. Taxpayers can calmly see that full utilization of a well-trained workforce of dedicated public servants can mean savings for everyone.

The result: a Platinum Marcom award for this subway brand car campaign.